9A

     The article chosen was Social Responsibility That Rubs Right Off. One phrase that's said is, "No
matter how hard Volkswagen works to resolve this crisis, the episode is likely to live on in infamy as the latest and perhaps most egregious example of greenwashing." Greenwashing is when a company projects that they're more environmentally than they actually are.
     The second phrase is, "Brands, trying to capitalize on that trend [Greenwashing], often try to outdo one another with eco-credentials." Capitalizing on it, meaning make more money off of the idea that they're more eco-friendly than the competition. Swaying potential customers their way.
     The final phrase of choice is, "One common form of greenwashing is to simply make a dubious claim without having any proof to back it up." Dubious, meaning it can't be relied on. They make all these claims, but then present nothing to support their claims.

8A

     There's a large importance for definitions to reach an audience. Without it, an audience could be stuck on one thing they read two paragraphs ago, thus, missing more valuable information. The definitions can open the mind of the reader. One thing could mean absolutely nothing to the reader because they don't understand the word could be the one word that the entire article is revolving around. http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?_r=0     This article talks about Volkswagen and how it's been greenwashing. Greenwashing is when a company tries to portray itself as more environmentally minded than it actually is. It gives the definition and informs any potential customer that really wants to know what their car dealer is about.

7A

     The use of subject specific rhetorical devices is so important because it helps the author connect their ideas to the reader in a more effective way. By doing so, they create more of a focus on the subject which is what every writer needs to assist the reader. When getting the point across, it can't be scattered. By using subject specific rhetorical devices the point gets across and the reader will presume that the authors idea is the correct idea, or at least better understand it.
     Content and Technical Structures: The way that the elements and imagery are put together so that the audience can understand the structure.
     Compare and Contrast: When the similarities and differences are laid out between two or more things.
     Persuasive Themes: A set of a group of themes that are fairly universal to reach a point to an audience.
     Audience Resonance and Effects: Whether or not the audience that an author is trying to reach is giving feedback while also getting a connection.
     Master Narratives: The main stories inside a group. It explains a general heritage and who they are/what is represented by them.

6A

     Any type of visual can be used as a rhetorical tool. If the visual is used to support or explain an idea or standpoint, it is a rhetorical device. It can draw attention to certain things, just by where certain things are placed within the image, but it can also distract from a truer meaning. Any good author knows how to properly select their images to help support their writing, for this exact reason.
     When comparing and contrasting two images, an author could also use an analogy. For example, they could say that making friends is like taking a bite out of an apple. Some turn out to be better than you expected, while others turn out to be rather disappointing. By painting that image for the reader, they were able to better understand and relate to the author. Where the visuals be compared side by side or subject by subject, all depends on the preference of the writer, and the subject. Whichever the writer decides to use is the right way for them, because that's their best way to relate to the reader.